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jenn mcmillan
20 posts
Building Loyalty from the Ground Up: Jenn McMillen and TheCustomer
Jenn McMillen provides prescient guidance for marketers who are tasked with building loyalty programs in today's changing and complex marketplace.
6 Ways Loyalty Rewards Can Rise to the Occasion of Inflation
Thanks to rising prices on everything from ground beef to rideshares, consumers are putting a higher price on inflation-accommodating rewards from their loyalty programs. From faster delivery to “right-sizing” targeted offers, here are six of what we predict will be the most in-demands rewards in 2022.
6 Ways Loyalty Rewards Can Rise to the Occasion of Inflation
Thanks to rising prices on everything from ground beef to rideshares, consumers are putting a higher price on inflation-accommodating rewards from their loyalty programs. From faster delivery to “right-sizing” targeted offers, here are six of what we predict will be the most in-demands rewards in 2022.
5 Measures to Gauge a Brand’s Loyalty Through RFM
It’s time to revisit one of the simplest, most universal measures to test a company’s customer loyalty. Many…
Maven leads funding round in customer data platform Intilery
Maven Capital Partners has led a funding round in Chester-based Intilery.com, a customer data platform and real-time decision…
Why Customer Personas?
The personas advantage: translating mountains of data into an intuitive, easy-to-use and actionable framework.
5 Loyalty Lessons From the GameStop Stock Surge
Companies that want to invest in loyalty should never lose sight of what their business means to their customers. And they should revisit that meaning, regularly.
Is Your Marketing Dashboard the Chevy Nova of Analytics?
Let’s make this simple. Anything that delivers “what” data, but not “why” insights is not doing its full job and should be discontinued.
Loyalty’s Biggest Opportunity is Now! What You Can Do When Cookies Go Away
Companies that operate reward programs have a year to prove how much better they are at engaging shoppers, one-to-one, than cookies.
Does Your Rewards Program Need a Mobile-First Redesign?
Nearly one-third of next-generation consumers interact with rewards programs on their phones – and only on their phones.