Search Results
george wiedemann
84 posts
Activating Earned Data
“We are hungry for earned data anywhere we can get it and it’s fine. You can get transactional…
December 7, 2022
Wiedemann: Likely You Can Pitch, but Can You Catch?
Having strong outbound efforts and a weak inbound search net is like having an ace pitcher on the mound, but a less experienced catcher behind the plate allowing passed balls and stolen bases.
March 28, 2022
Wiedemann: Relationshipping Unifies Media
The effort toward unification relies on applying a Relationshipping strategy to all media efforts.
April 14, 2022
Wiedemann: Where Eyeballs Are Going
For all of us in the fields of marketing and media we have always been taught (and seen for real) that dollars want to flow to where the right eyeballs are.
September 26, 2022
Wiedemann: Young’s 3 Immutable Marketing Principles
What Shirley Young taught me about competition and what customers want
December 12, 2022
Wiedemann: Marketing is becoming Relationshipping
How C Suites Can Profitably Connect the Dots Caveat: my nickname at home is Admiral Obvious, which alerts…
November 2, 2023
Wiedemann: Immersive Email has Arrived
The direct mail/email to iMailer experience just makes it easier for your prospect to get to what they want to examine and purchase.
May 16, 2022
Wiedemann: There is a Right Way to do Consumer Data Privacy
"From the brand perspective, my recommendation remains: full transparency, full control for the customer, and full effort to ensure security of data."
August 1, 2022
Wiedemann: Managing Toward Invisible Pain
It is energizing and inspiring to get a good feed of current survey information, especially in this time…
October 3, 2022
The New Eight Ps of Relationshipping
Meet the new Eight Ps of Relationshipping: personalization, product personalization, presence, pervasiveness, publishing, platform, prediction, and privacy.
June 21, 2022