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fisher
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Changing the World of Customer Data: Michael Fisher, CEO at 3radical
I had a chance to sit down with Michael Fisher, who recently became CEO at 3radical, and talk about where he sees the future of customer data and where he sees 3radical fitting into that new landscape.
Fisher to Lead 3radical ‘Earned Data’ Drive in North America
3radical Announces Appointment of Michael D. Fisher Ed.D. to Executive Board Fisher to lead 3radical ‘Earned Data’ drive…
TheCustomer Announces Appointment to Board of Directors
Michael Fisher Ed.D. joins board of global customer insight publication
7 Digital Transformation Leadership Sins
Digital transformation leadership strategies do not often match up with traditional IT leadership principles.
Leading in a Time of Upheaval
What are you doing to get ready for the inevitable bounce-back? Michael Fisher offers some critical guidance for leaders during this time of crisis.
Forrester on the ‘The Zero Party Data Revolution’
‘Zero Party Data’, a term coined by Forrester to describe information that consumers intentionally and proactively share with brands
Why Investing in Consent and Preference Management Is Vital in 2021
The future of data collection will focus on earning consented data from consumers directly. Rather than web scraping, it will be more transparent. That’s a good thing!
The Irony of Irony’s Influence on Consumer Behavior
Irony has an uncanny allure. And as we’ll see, irony not only captures our attention, but it also drives our consumer behavior.
The Irony of Irony’s Influence on Consumer Behavior
Irony has an uncanny allure. And as we’ll see, irony not only captures our attention, but it also drives our consumer behavior.
First-party Data Vs Earned Data: What’s the Difference?
Rather than simply collecting data, Earned Data comes from a two-way conversation, where every interaction and every piece of data collected contributes to the overall audience journey.